Just some thoughts I had lately.

First impressions do count for a lot in this society. As well as reputation and image.
I'm not advocating that one should put up a front and be someone he's not. Rather, one should be all the good things he can be. So that he is good on the inside as well as the outside. This way, you are true to everyone you interact with. People recognise that. And appreciate that.

"Character is how you behave when noone is looking."